Freeform Christmas Campaign

A holiday campaign created for Freeform’s (Disney) annual 25 Days of Christmas, bringing a playful cast of festive characters to screens, social media, and billboards across the US.

Working as Animator, I was responsible for bringing the characters and illustrations to life and helping establish a consistent motion language across the campaign. The animation leaned into Freeform’s playful personality, with exaggerated movement, character-driven moments, and plenty of holiday energy.

The resulting motion toolkit was used across on-air promos, social content, digital campaigns, and large-scale outdoor advertising. This included billboards in Los Angeles, Times Square, and Disney theme parks.

Seeing work that started on an After Effects timeline eventually playing across giant screens in Times Square was a pretty nice Christmas present.

Credits:

• Executive Producer: Gabe Bornstein
• Executive Creative Director: Jay Brown
• Post Producer: Brian Miller
• Lead Designer: Philip Nordstrom
• Designer: Madison Kelly
• Designer: Sarah Boussy
• Designer: Rhe Civitello
• Lead Animator: Jared Flynn
• Motion Designer: Mari Ray
• Animator: Tom Wilusz
• Animator: Vinnie Zullo

Have a project in mind? Send me a message at wilusz.tomasz@gmail.com or book a call via Calendly.