Craft: CommaCon 2025

A motion package created for CommaCon 2025, Meta’s annual internal conference.

For this edition, I worked again with designs by Kevin Smith, bringing the Craft visual identity to life through motion. The direction embraced a tactile collage aesthetic, combining photography, cut-out imagery, paper textures, and typography into playful and unexpected compositions.

My role was to translate this handcrafted design language into animation while preserving the imperfect, physical character of the original artwork. The result was a playful mix of collage animation, rhythmic transitions, typography, and experimental motion.

The delivery covered the full conference package, including intros, teasers, transitions, lower thirds, fireside boards, and supporting event content.

Credits:

• Client: Meta
• Design: Kevin Smith (Design)
• Animation: Tom Wilusz

Below are some selected loops from the project.

Have a project in mind? Send me a message at wilusz.tomasz@gmail.com or book a call via Calendly.